The Sales Transformation Podcast: Ep 97 – Winning Large Complex Deals Trilogy pt. 3: The role of culture and collaboration in securing wins w/ Jan Laros

On this episode Phil is joined by Jan Laros, Sales Director at McCoy, who has achieved major deals by deploying the Consalia Sales Mindsets in his own selling. Jan also discusses collaborating with consortiums during the bidding process as well as the vital importance of cultural fit with the customer.