MSc : Professional Practice in Key Account Transformation
Course Overview
Key Account Management is of critical importance to many organisations in terms of retaining and developing the most significant customers for the business. The skill sets and competencies required for this task are continually evolving. This Masters degree is specifically tailored to the requirement to develop Key Account Management skills, providing participants with the knowledge to lead and transform their account performance.
Who is this programme for?
The MSc Key Account Transformation is for those people who are either Key Account Managers looking to enhance their skills, or those looking to move into Key Account Management.
Expected Outcomes
During the course of the programme, students will enhance their own professional Key Account Management sales practice and achieve a postgraduate qualification through work-based learning. The student will then be able to apply their learnings to organisational effectiveness by stimulating innovation in sales practice that has the potential to add business value. Moreover, they will have the opportunity to contribute to the enhancement of professional standards in sales through the recognition of ethical principles and values in their own practice.
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Professional Practice in Leading Sales Transformation
