#142 – How to build better B2B relationships with relationship mapping w/ Dr Ryan O’Sullivan

31 October 2024

It’s a pre-GST special this week on The Sales Transformation Podcast as Phil is joined by Dr Ryan O’Sullivan, Global Account Manager at Introhive.

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Ryan returns to the show to discuss his new book on B2B relationships and how relationship mapping can help to turn you into a trusted partner in the eyes of your customers. 

 

Highlights include:  

  • [09:27] – Why do relationships matter? 
  • [23:45] – Mutual disclosure can both you and your client build a stronger network 
  • [41:11] – A three-step process for developing relationships 

 

Introhive are very kindly sponsoring Global Sales Transformation XIX on 28th November, and Ryan will be speaking at the event. There are still a small number of tickets left if you want to hear him and the rest of our amazing speakers! 

Ryan's new book, Building B2B Relationships, is available to pre-order at Kogan Page. 

 

 

Connect with Philip Squire on LinkedIn 

Connect with Dr Ryan O'Sullivan on LinkedIn 

  

Join the discussion in our Sales Transformation Forum group. 

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