Key Account Management (KAM) is more than just maintaining the status quo. Organisations need to foster enduring relationships that drive sustained mutual growth.
It’s not enough to just rely on perfunctory, transactional exchanges – sales teams need to communicate, collaborate, and co-create with their clients to create long-term value.
This year’s event is designed for sales professionals who aim to transform their approach to their key accounts by mastering their use of language to unlock this new value.
