Coaching : ILM Coaching for Sales Transformation

Only 6 spaces left for the October 2025 start date,

Course Overview

With the effective and high-quality implementation of coaching, sales leaders can sustain high engagement, accountability and high performance within their teams to ensure everyone is achieving their full potential.

The Coaching for Sales Transformation programme is accredited by the Institute of Leadership and Management and is designed to provide your sales managers with the coaching tools and frameworks to become effective and competent coaches.

Often seen as an integral piece to the sales career puzzle, the programme is supported by hands-on coaching experience, as well as coaching models that are underpinned by academic research, enabling sales leaders to transform the engagement and performance of individuals and teams.

Who is this programme for?

The Certificate in Effective Coaching and Mentoring helps sales leaders to develop a coaching approach to improve the performance of their sales teams.

An accelerated version of the programme is available for Master's students who have already completed the coaching module.

Expected Outcomes

At the end of the programme, students will receive a Level 5 Certificate in Effective Coaching and Mentoring from the Institute of Leadership and Management (ILM).

Programme Details

The programme is made up of 5 days of in-person training, 18 hours of practical coaching and 4 hours of supervision.

Below is a list of modules that students will participate in.

Module 1 - Coaching for Sales

2 days + 6 hours of coaching

Part 1
  • The Coaching Process
  • Coaching your Sales
  • Team Coaching
Part 2
  • Coaching as a Sales Manager

Understand

  • 18 hours of coaching (2-3 people)
  • 4 hours of coaching supervision
  • Create a portfolio of evidence

Work-based learning

Your study and work are integrated. Your time will also be dedicated to learning that is aligned to your role.

Module 2 - Coaching for Sales Transformation

2 days + 6 hours of coaching

Part 1
  • Sales Transformation
  • Coaching within your Organisation
  • Context for Coaching
  • Coaching Through Change
Part 2
  • Coaching vs. Managing
  • Knowing yourself as a Coach

Undertake

The rationale for sales coaching within your organisation:

  • 2000 word assignment
  • 10min presentation on your coaching approach

Blended and face to face

Face to face interactions are important but not always possible. A mixture of online and in-person learning has the greatest benefit.

Module 3 - Excellence in coaching

2 days + 6 hours of coaching

Final
  • Team Facilitation
  • Ethics in Coaching
  • Team Coaching
  • Coaching Development

Evaluate

  • 2000 word Reflective Journal
  • Personal CPD Plan

The right tools to suceed

Our learning system combines world-class content, a unique system of learning based on reflective practice and coaching.

Coaching Supervision

This takes the form of 4 hours of supervision across 18 hours of coaching. 

Upcoming Start Dates

Cohorts for the Coaching for Sales Transformation programme run throughout the course of the year. The next available start dates can be found here.

Start Dates Places Left
October 2025 6