A New LinkedIn Live Series to Help Sales Professionals Navigate Change
In a rapidly evolving commercial landscape, where technological disruption, economic shifts, and buyer expectations are in constant flux, Consalia has announced the launch of Sales Frequency — a new weekly LinkedIn Live series designed to help sales professionals make sense of the world around them and translate that understanding into meaningful sales action.
The series, which debuts on Thursday 15 May at 08:30 AM BST, promises to offer real-time relevance for those working at the frontlines of sales leadership and transformation.
A New Kind of Sales Conversation
The concept behind Sales Frequency is simple: while most salespeople are bombarded with tactical advice and performance targets, very few resources help them make strategic sense of the wider world — much less give them time to reflect on how global changes affect how they lead, sell, and grow.
“Sales Frequency is our response to the noise,” said Jesus Llamazares, Head of Consulting at Consalia. “Our industry has no shortage of data, tools and best practices — but what we lack is context. This series is about tuning into the frequency of what's happening around us and drawing practical insight from it.”
Rooted in Consalia’s deep experience across executive education, sales consulting, and digital enablement, the series draws from the same reflective and research-based practices taught in its MSc and Level 7 apprenticeship programmes. Each episode will explore how current business and social trends impact the sales profession, and what mindsets sales leaders need to develop in order to adapt.
Designed for the Modern Seller’s Routine
Sales Frequency is designed to be informal, but purposeful. Lasting no more than 30 minutes, it’s perfect for tuning in to on a morning commute or over a cup of coffee before the workday begins.
“We wanted to create something that was light enough to fit into someone’s morning, but rich enough to shift how they think that day,” noted Llamazares. “It’s a moment of clarity before the chaos.”
For those unable to attend live, replays will be available on Consalia’s LinkedIn page and other digital platforms such as The Sales Transformation podcast.
Subject Matter Experts at the Forefront
As well as members of the Consalia team, the show will also feature guest Subject Matter Experts (SMEs) from within and beyond the sales community. These guests will provide outside-in perspectives on relevant themes — from AI in sales enablement and sustainability in procurement, to shifts in customer engagement strategies and the future of hybrid sales teams.
“Bringing in expert voices is essential,” said Eddie Guevarra, Head of Marketing at Consalia. “It grounds the conversation in experience, not just theory. Our guests will be people who are not only observing change, but actively shaping it.”
Audience Participation and Future Engagement
Interactivity is a core principle of Sales Frequency. Viewers can engage in live chat, contribute insights via social media using the hashtag #SalesFrequency, and even nominate future topics or SME guests.
Audiences will also be able to submit questions in advance or during the live broadcast, opening up the conversation to the community. They can engage in live chat, contribute insights via social media using the hashtag #SalesFrequency, and might even be invited to join the broadcast themselves if they’re well-placed to add value to the discussion.
The series is not just about broadcasting insights — it’s about cultivating a community of reflective, curious, and proactive sales professionals.
“Sales isn’t static,” said Llamazares. “Neither is learning. We want this show to become a ritual for people who are serious about staying ahead — not just in performance, but in perspective.”
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Mark your calendars and tune in here