This episode of The Sales Transformation podcast welcomes Roderick Jefferson, otherwise known in the industry as “The Godfather of Sales Enablement”.
Roderick is an internationally recognised, business-focused speaker.
Over the past 20+ years, Roderick has shared his dynamic and energetic voice globally in a variety of events including keynotes, guest lectures, and domain expertise panels, with companies including Oracle, Salesforce.com, NetApp, PayPal, AT&T and others.
In addition to a highly successful speaking career, Roderick is an acknowledged thought leader in the sales enablement space and author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Success.
Hear insights about:
- [11:28] Valuable selling lessons from Roderick’s long-spanning career
- [16:19] Values and Emotional Intelligence: A recipe for sales success
- [23:47] What salespeople need to remember when using sales tools
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