Predictive Analytics for Sales Forecasting
Is pipeline a leading or lagging indicator of sales performance?
The final talk of our GST XVI event at the London Stock Exchange in October of 2021 is from Ofer Zilberman, Sales Director, Global Sales Excellence at ServiceNow and is focused on Predictive Analytics for Sales Forecasting.
The talk was a masterclass on how Sales Directors should be approaching their sales forecasting for 2022, and how predictive analytics can forecast, with 90%+ accuracy, what your sales budget will be at the end of every quarter.
Ofer covers a range of topics, including:
- A holistic framework for pipeline health
- The beauty of projection mechanisms in sales forecasting
- Why every sales organisation needs a “Dentist” on their team