The Science of Valuing Intangible Assets (Customer Relationships)
Following on from Dr Philip Squire and Ryan O’Sullivan discussing the predictability of Key Account Sales Performance. We have Richard Haigh, Managing Director at Brand Finance going into an interesting talk about Accounting.
He investigates the Science of valuing Intangible Assets and goes to explain that there is much more to them than just “Goodwill.” Using real world examples and brands, he does a fantastic job of contextualising the process.
- Understanding Intangible Assets
- Tangible vs Intangible Assets
- Customer Relationships
- How to value Intangible Assets