#148 – GST XIX: Transforming key accounts with empathy w/ David Beare

16 January 2025

For the next few weeks on The Sales Transformation Podcast we’ll be uploading the sessions from Global Sales Transformation XIX, all focusing on the theme of Cracking The Code of Key Account Management. First up is David Beare, Global Practice Leader at Mott MacDonald.

Listen on Spotify Listen on Apple Podcasts

David talks us through his relationship with major client Heathrow Airport through big projects and tough times, emphasising that humanity can be the key to nurturing strong partnerships. Sometimes that means empathy, and sometimes that means getting on “the fun bus” together! 

 

Highlights include:  

  • [08:50] – Becoming the fun bus to attract new talent 
  • [11:37] – Going above and beyond during covid 
  • [26:02] – What are some of the key characteristics to look for when hiring a Key Account Manager? 

 

NOTE: This talk contains visual elements. You can watch over on our YouTube channel for the full experience! 

 

 

Connect with Philip Squire on LinkedIn
Connect with David Beare on LinkedIn 

 

Join the discussion in our Sales Transformation Forum group.

 

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