#126 – Professionalising sales education standards w/ Dr Louise Sutton

13 June 2024

Today on The Sales Transformation Podcast Phil is joined by Consalia’s own Academy Director, Dr Louise Sutton, whose contributions to both Consalia and the sales profession as a whole cannot be overstated.   

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Louise talks about her completion of a Doctorate in Professional Studies by Public Works and the creation of the Level 6 Business-to-Business Sales Professional apprenticeship standard that led to it. The discussion also turns to the importance of having a learning culture within an organisation if apprenticeships are to be successful.  


Highlights include: 

  • [11:29] – Four key themes from Louise’s doctorate 
  • [27:21] – How do you assess a sales apprenticeship? 
  • [51:55] – What does the future hold for academic sales programmes? 


Connect with Philip Squire on LinkedIn 

Connect with Louise Sutton on LinkedIn 



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