Diving deeper into Relationship Capitalisation
This year's Global Sales Transformation theme is around the concept of Relationship Capitalisation.
A relatively new term, it is the process of capitalising on the value of client contracts and the network of people and organizations that represent employees’ clients, partners and suppliers.
It is explained as the value created and maintained by nurturing and managing good relationships and is, therefore, a predictor of the current and future value of (key) accounts and as such can be measured.
If the value of relationships is capitalised in an organisation’s balance sheet, the ‘why do we sell’, the ‘what do we sell’ and the ‘how do we sell’ become important.
At our Global Sales Transformation event, you'll be surrounded by like-minded individuals from a variety of industries, gaining useful insights into the latest topics of Sales.
If you are looking for a quick introduction to Relationship Capitalisation, download our short eBook below.
View talks from past GST events
GST XV - 2019
Baz Gray, Antartic Explorer:
How to Build a Positive Mindset
Simon Quinton, UKI Country Manager at Tableau:
The Role of Emotional Intelligence in Driving High Performing Sales Teams
David Norris, Sales Director United Kingdom & Ireland at SKF -
Collaboration, Values and Transforming
GST XIV - 2018
GST XIV Panel:
Can you reach people to be resilient?
Simon Harrison, Group Head of Strategy:
Disrupting a Culture - Opening Opportunities with Connected Thinking
Mick Fowler, Group Sales Manager at Arena Group:
Creating a Sales Control System
Spaces are limited due to covid restrictions. Book your tickets as soon as possible to avoid disappointment.
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Podcast
Download 'An Introduction to Relationship Capitalisation', brought to you by Consalia and Introhive
