On 21 May, Consalia and Aviso will officially launch the Sales Mindsets Intelligence Studio in London: a new platform designed to help organisations measure mindsets, scale coaching to sales teams using real conversation data, and connect development to commercial performance.
The launch builds on the partnership Consalia and Aviso announced last September, bringing together Consalia’s research and methodology with Aviso’s technology to make that methodology live inside the flow of work.
That matters now because the latest findings from The State of Sales Mindsets report last November show progress, but not enough. While sellers are improving in some areas, Authenticity remains the lowest-scoring mindset, and only around 10% of sellers reached the “Winner’s Circle” across all four mindsets. Furthermore, from customer data, 80% of customers surveyed said that only 30% of salespeople meet expectations. The report also points to an emerging need for Intellectual Authenticity — a more rigorous form of authenticity built on clarity of reasoning, transparency of intent and visible ownership of judgement in an AI-enabled world.
Most AI products in sales are designed to help people sell. The Sales Mindsets Intelligence Studio does that too but it goes further. It is designed to develop how people think about selling, not just what they do. In other words, it is built to change behaviours, not just numbers. That is what makes it different.
The Sales Mindsets at the centre of this work — Intellectual Authenticity, Client-Centricity, Proactive Creativity and Tactful Audacity — are fundamental to Consalia. They underpin its academic programmes, consulting work and bespoke learning pathways, and have shaped how the business has helped salespeople and sales leaders develop over many years.
For Consalia CEO Dr Philip Squire, the launch is the natural next step in a body of work that has been building for years.
“We’ve worked with many sales teams over the years, coaching and training around the Sales Mindsets, so the data we had acquired had become significant,” he said. “I had written my doctorate on the mindsets, written a book about them, recorded podcasts on them, and we also had quantitative data through our Sales Mindset Survey.”
That depth of evidence is what gives the platform its significance.
“We were sitting on a huge amount of source information,” Squire said, “all supporting this notion that if you live the right mindsets, sales performance will follow.”
Sales teams will now be able to evaulate their Sales Mindsets and coach towards improved sales performance.
In practical terms, the platform combines leadership input and AI-generated mindset scoring from real sales conversations to give organisations a clearer view of how their people are showing up with customers. It supports more consistent coaching, more visible development and clearer links between behaviour and performance.
Put simply, it is designed to help create better salespeople — salespeople who sell in a way customers actually want to be sold to. Happier customers, greater trust and stronger conversion should follow.
The platform is particularly relevant for sales enablement leaders, Chief Revenue Officers and Revenue Operations teams looking for a more evidence-based way to improve seller effectiveness. For leaders under pressure to drive performance while also improving how teams engage customers, it offers a different kind of capability: one that connects mindset development to commercial outcomes.
“It’s been an exciting process to translate that into an AI environment,” Squire said. “I’ve been personally involved in training the AI until it was at the standards I wanted to see, and the team at Aviso have been brilliant at supporting us on this journey.”
The official launch event on 21 May will offer guests a first look at the platform and the thinking behind it. It will also bring together like-minded sales and revenue professionals who want to improve the way their organisations sell — people focused on transformation, performance and building sales teams that customers genuinely want to buy from.
Alongside the launch itself, there will be an opportunity to network with others exploring the future of sales development.
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The Sales Mindsets Intelligence Studio