#141 – Transforming sales in a declining market (Part 2) w/ Carl Day

24 October 2024

It’s the first part of a two-episode discussion this week on The Sales Transformation Podcast as Phil speaks to Carl Day, Chief Sales Officer at Apogee.

Listen on Spotify Listen on Apple Podcasts

This time the discussion turns to how Carl addressed the challenges of covid, the importance of middle-management, and managing multi-service pipelines. 

 

Highlights include:  

  • [00:56] – How the pandemic wasn’t entirely bad for Apogee’s transformation 
  • [08:14] – Hiring more salespeople isn’t always the answer 
  • [16:58] – The evolving skillsets demands of sales 

  

You can find Part 1 of the discussion here.

 

Connect with Philip Squire on LinkedIn 

Connect with Carl Day on LinkedIn 

 

Join the discussion in our Sales Transformation Forum group. 

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